Hearts On Fire Through the Years
1996: The Hearts On Fire brand is created in the US to establish a new benchmark in quality diamonds. It quickly becomes known as The World's Most Perfectly Cut Diamond and sells out its first collection.
1998: The Company expands its presence global, establishing a presence in Taiwan, Singapore, Hong Kong and the Caribbean.
2002: After two years and 30 different models tested, the Dream diamond is perfected and patented, bringing the same Hearts On Fire brilliance and intensity to a square-cut diamond.
2006: The Robb Report recognizes Hearts On Fire as "one of the icons and innovators who define excellence."
2006: Hearts On Fire designs the $6.5 million Hearts On Fire Diamond Fantasy Bra with promotional partner Victoria's Secret.
2007: For Valentine's Day, Hearts On Fire partners with Godiva to give away the largest diamond prize in both companies' histories.
2007: Hearts On Fire is recognized as a true global luxury brand, with a presence in 32 countries throughout North America, Asia, Europe and Latin America.
2008: The first Hearts On Fire retail store in the U.S. is opened at the Shoppes at the Water Club, the Borgata's new premium hotel in Atlantic City.
2008: The Architectural Collection is launched,featuring diamond jewelry designs inspired from architectural structures all over the world and is featured in a multi-page editorial article of Architectural Digest.
2008: The Hearts On Fire Diamond Chandelier (over 1,000 carats and 3,300 diamonds and valued at $10 million) was created in honor of the 60th diamond anniversary of the Emmy Awards, as the focal point of the Architectural Digest Green Room.
2010: Hearts On Fire begins selling jewelry online through HeartsOnFire.com and authorized Hearts On Fire retailer websites.
2012: Hearts On Fire hires a new Design Director, Ilaria Lanzoni – an Italian native with years of jewelry design experience, most notably working with Stephen Webster in London.
2012: Hearts On Fire launches a new retail concept for its new standalone boutique store with the opening of Hearts On Fire in the Forum Shops at Ceasars Palace.
2013: Hearts On Fire designs crown for Miss Universe Australia.
2013: Hearts On Fire opens new standalone brand store in King Of Prussia Mall, one of the largest luxury malls in the US located just outside Phildadelphia.
2014: Hearts On Fire is purchased by global industry powerhouse Chow Tai Fook (CTF). The Chow Tai Fook brand is recognized for its trustworthiness and authenticity, and renowned for its product design, quality and value – items that resonate with the HOF brand as well.
2014: Hearts On Fire launches its first store in Mainland China, solidifying the brand’s global presence on a new level with a presence in 32 countries around the world.
2015: Hearts On Fire launches a new global marketing campaign and brand platform, "Ignite Something". This campaign aims to change the way consumers relate to diamond jewelry and is part of a series of initiatives that will introduce a new vision of luxury to consumers around the world.
2015: Hearts On Fire names its first female President, Caryl Capeci. Capeci was formerly the Chief Marketing Officer of Hearts On Fire and is now responsible for creating, implementing and driving the brand’s vision, strategy and day-to-day operations
2015: Hearts On Fire launches its HOF by Stephen Webster collection, the brand’s first collaboration with another luxury jewelry designer. The collection is sold in select Hearts On Fire and Stephen Webster stores in North America, Europe and Greater China, as well as select independent retail locations.