Press Release | Hearts On Fire

Hearts On Fire and Girls Inc. Create Bold New Capsule Collection

Global diamond jewelry brand and philanthropic organization develop collection with portion of proceeds going to support development programs.

(Boston, Mass.) March 8, 2018 – Hearts On Fire, The World’s Most Perfectly Cut Diamond and Girls Inc. today announced the launch and premiere of the Hearts On Fire & Girls Inc. collection. The brand, known for its exceptional perfectly cut diamonds, partnered with a team from Girls Inc. to concept, design, and develop a new collection of jewelry. A portion of the proceeds will go back to Girls Inc. to continue their mission of building strong, smart, and bold girls through mentoring and research-based programming.

Hearts On Fire and girls from the Lynn, MA affiliate worked together to design the new capsule collection, collaborating every step of the way from initial concept to generating CAD (computer animated design) models of the designs, 3D printing the molds, and creating the finished jewelry. Additionally, the girls were exposed to marketing and sales techniques that will help sell the collection this spring.

“Like every real diamond, every young woman has an inner beauty, sparkle, and energy that is both unmistakable and impossible to imitate. Girls Inc. nurtures this inner light, allowing it to take form and truly shine to its greatest potential,” said Stephanie Evans Greene, Vice President, Marketing, Hearts On Fire. “We’re thrilled to continue our work with Girls Inc. in this latest initiative and we’re looking forward to showing off the girls’ hard work with this collection.”

Hearts On Fire aligned with Girls Inc. in April 2018 and has dedicated marketing, financial, and volunteer support to the organization.

To view the creation of the jewelry collection, watch the video here:

The Hearts On Fire X Girls Inc. collection is available today on heartsonfire.com and will be available to purchase through authorized Hearts On Fire retail partners.

About Hearts On Fire
Hearts On Fire®, The World's Most Perfectly Cut Diamond®, is a leading global diamond jewelry brand. Founded in 1996 and acquired by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced the first-ever branded diamond and changed the jewelry industry forever. Hearts On Fire is passionately dedicated to the artistry that makes our diamond jewelry, and the women who wear it, truly brilliant. The global brand continues to be recognized for its superior craftsmanship and exclusive diamond cut – the single-most important factor in a diamond's value – resulting in extraordinary beauty and brilliance. Hearts On Fire is sold through a rapidly growing global retail
partner network of more than 750 locations in 32 countries, including 150 points of sale in the Greater China region, 17 HOF-branded stores around the world, and heartsonfire.com. For more information, please visit www.heartsonfire.com.

Contacts:

Trisha Spillane

Hearts On Fire

617-912-5311

tspillane@heartsonfire.com