Boston, MA – April 12, 2016 – Hearts On Fire (HOF) today announced that luxury industry veteran Stephane Barraque has joined the Hearts On Fire team as its new Global Chief Revenue Officer. This new role was created to lead all commercial activities for Hearts On Fire globally, and support the further development of the brand and its global footprint through Wholesale, Retail, E-Commerce, and Joint Venture channels.
With more than 25 years of experience in the development of luxury brands, Barraque will be responsible for the management of the Hearts On Fire sales team, as well as the HOF Retail Stores, while also identifying new global business opportunities for the future. This will include developing new revenue streams, partnerships, and markets for Hearts On Fire, working alongside the brand’s current leadership team in a highly strategic role.
“We are so excited to welcome Stephane to our family at Hearts On Fire,” said Caryl Capeci, President, Hearts On Fire. “ With the strong support of our parent company, Chow Tai Fook (CTF), HOF is now poised for the next stage of its global development and Stephane’s deep knowledge of the luxury industry, and passion for building successful brands will be invaluable to that growth. We look forward to the expertise and leadership he will bring to Hearts On Fire and our retail partners for our next generation of growth.”
Previously, Barraque spent 17 years working at Richemont luxury brands. He began working with Cartier in marketing for watches, and then made the move to lead the international development of Baume & Mercier. In 2008, he joined the LVMH Group to become President of Dior Timepieces for the Americas.
Additionally, Barraque joined the Fossil Group in 2014 as Senior Vice President to develop the luxury division and Swiss made strategy, while also Managing Burberry, Michele and Zodiac watches globally. He will bring a wealth of international sales knowledge to Hearts On Fire, as he has studied business in the U.S., France, Japan and APAC.
“Joining Hearts on Fire and diving deeper into the jewelry industry feels extremely natural and exciting,” said Barraque. “The unique value proposition of Hearts On Fire, combined with the support of Chow Tai Fook, creates a very strong opportunity to compete and win in a market that is rapidly evolving towards Omni channel, a new definition of luxury and global branding. Additionally, I quickly felt the deep culture and care for this special brand, which are essential advantages for our future.”
Hearts On Fire, acquired by Chow Tai Fook in 2014, continues to expand its global distribution footprint, through independent retailers, department stores (such as Saks 5th Avenue), Hearts On Fire stores, and Shop-in-Shop boutiques. Since joining the CTF family, Hearts On Fire has added over 150 points of sale in Mainland China and Hong Kong.