Hearts On Fire Diamonds Launches New Website to Enhance Consumer Experience
October 08, 2012,
Hearts On Fire, The World’s Most Perfectly Cut Diamond®, today unveiled a new and enhanced Company website focused on elevating the consumer experience at every step of the diamond shopping process. The site now includes a multitude of features with a major focus on displaying product, providing extensive content, and allowing consumers to have all the tools they need to easily shop.
“The digital platform is the single most effective way for us to share the Hearts On Fire story with the world,” said Caryl Capeci, VP Marketing, Hearts On Fire. “Demonstrating how our diamond jewelry is different through video and interactive tools, and allowing our customers to share that information socially is incredibly powerful.”
Future Brides and Grooms will find his and her customized sections to help them select the perfect engagement ring as well as overall guidance in helping with popular wedding issues. Some of the new, advanced features include:
- A wish list feature that remembers you when you come back
- A comparison tool which allows you to compare up to four items
- A more robust search feature with images
- A quick view product orientation to product details in the first category page
- An expanded video library and news and events section to bring our publicity to life
- Expansive diamond information, including special features from our Master Diamond Cutter on, guidance for men and women, fashion tips, and more
- Greater integration of social media sites, as well as the HOF GIRL blog
- Enhanced product photography with high-quality images, more angles, shown on models
- 360 degree product videos that show engagement rings on the finger and with their matching band
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world’s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.