Hearts On Fire Unveils New Animated Film

January 25, 2012,

Hearts On Fire, The World's Most Perfectly Cut Diamond, today unveiled a new animated film, which explains the story of diamonds from billions of years ago in the Earth's crust to the modern day example of diamond cutting perfection, Hearts On Fire.

Born from important historical and legendary milestones, and perfected as the quantum leap in diamonds, the story of Hearts On Fire's "Evolution of Perfection" is told in 90 seconds. Animation artists used state-of-the-art motion graphics to create original environments, combined with live actors providing the human silhouettes.

"The decision was made to use mixed media, animation and live-action to take the viewer on this amazing journey from hot magma billions of years ago to the present day's ultimate symbol of recognition, the Hearts On Fire diamond," said Alan Chebot, director and owner, Parallax Productions.

Evolution of Perfection will be on display in Hearts On Fire retail stores, as well as shared throughout Hearts On Fire's social community with a main focus on Facebook and YouTube.