Hearts On Fire Diamonds and Hearst Publishing Receive Marketing Award for Innovative Campaign
September 13, 2012,
Hearts On Fire, The World’s Most Perfectly Cut Diamond®, today announced that it received a 2012 min Integrated Marketing Award for its campaign with Hearst Integrated Media. Min’s Integrated Marketing Awards, with a goal of highlighting the power of integrated marketing programs, recognize the industry’s top campaigns, ongoing programs and innovative leaders.
Beginning in October 2011, Hearts On Fire launched a groundbreaking campaign that included 164 pages of advertising in top Hearst publications, including Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, and more. The current ads feature new jewelry designs and quotes from celebrity fashion icons Janie Bryant, Mad Men Costume Designer, and Tara Subkoff, Imitation of Christ Fashion Designer, who act as brand ambassadors for the diamond company. The program also includes a QR code that drives to powerful digital and social components, including videos and content on www.Heartsonfire.com and Facebook.
“Hearts On Fire is always looking to raise the bar in new and innovative ways. This campaign demonstrates our desire to creatively work with Media companies, and create a one of a kind brand building campaign that drives results,” said Caryl Capeci, VP Marketing at Hearts On Fire.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world’s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit heartsonfire.com.