Dripping with Diamonds

Hearts On Fire, the diamond company that created the $6.5 million sparkler-studded bra for Victoria Secret’s 2006 fashion show, is back with another jewel encrusted promotion: A $10 million, three tiered chandelier made with nearly 5,000 diamonds will hand backstage at Sunday’s Emmy Awards. Hearts On Fire created it for the Emmy’s “diamond” anniversary – it’s 60th – President Mark Israel says.

The chandelier was en route over the weekend to Los Angeles from Boston via airplane and armored car. After the show, Israel says, “We’ll be hanging that chandelier somewhere for the Christmas season, if it’s not sold before then.”

If there have trouble finding a place, the Ad Team knows of a studio apartment in New York where it could spend the holidays.


Three tiered diamond chandelier
Victoria's Secret Hearts On Fire Diamond Fantasy Bra