Hearts on Fire Unveils New, Improved Website

Diamond brand Hearts on Fire announced recently that it has upgraded its website to include a “wish list” that remembers returning users, a comparison tool for up to four items and a more robust search function, among other features.

The company said that the enhanced HeartsonFire.com focuses on displaying product, providing content and giving consumers the tools they need to shop with ease.

In addition to the features mentioned above, the new HeartsonFire.com has an expanded video library and news and events section, a quick-view product orientation to product details in the first category page, extensive diamond information, greater integration of the brand’s social media sites as well as the HOF Girl blog, enhanced product photography and 360-degree product views that show engagement rings on the finger and with their matching bands.

The site also includes customized sections for future brides and grooms and overall guidance for general wedding issues.

“The digital platform is the single most effective way for us to share the Hearts on Fire story with the world,” said Hearts on Fire Vice President of Marketing Caryl Capeci. “Demonstrating how our diamond jewelry is different through video and interactive tools, and allowing our customers to share that information socially is incredibly powerful.”

Credit: NationalJeweler.com


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