BEYOND THE FOUR Cs

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The beauty, rarity, and price of a diamond are based on the 4 Cs: Cut, Color, Clarity, and Carat Weight. Clarity, color, and carat weight are all determined by nature and contribute to the rarity and value of a diamond, but the CUT of a diamond is by far the most important of the 4 Cs.

Why?  Because, cut is the only "C" that man controls, and ultimately, the only "C" that determines the overall beauty and value of a diamond.  Cut is the "C" that really makes your diamond sparkle, and the industry states that if diamond clarity, color, and carat weight all remain constant, then cut will affect the value of the diamond by as much as 50% or more.

That's why cut is so important to Hearts On Fire.  It's why our cut is deemed the most perfect in the world.  Read more about what sets our cut apart.