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History of Diamonds
Words From Our Master Cutter
Hearts On Fire Stores
The beauty, rarity, and price of diamonds are based on the 4 Cs: Cut, Color, Clarity, and Carat Weight. Clarity, color, and carat weight are all determined by nature and contribute to the rarity and value of a diamond, but the CUT of diamonds is by far the most important of the 4 Cs.
Why? Because, cut is the only "C" that man controls, and ultimately, the only "C" that determines the overall beauty and value of a diamond. Cut is the "C" that really makes your diamond sparkle, and the diamond industry states that if diamond clarity, color, and carat weight all remain constant, then cut will affect the value of the diamond by as much as 50% or more.
That's why cut is so important to Hearts On Fire. It's why we believe our diamonds are the most perfect cut in the world. Read more about what sets the Hearts On Fire cut apart, or watch this video to understand why our diamonds are always the best.
Hearts On Fire has also made it easy for you by creating a quality category of diamonds that only use the rarest color and clarity diamonds, in addition to having the perfect cut. Learn more about Hearts On Fire diamonds that are offered in Sensational quality and Select quality.