Discover the Lorelei Collection

The Inspiration behind The Lorelei Collection at Hearts On Fire.
Length: (1:33)

Transcript of Video:

Lorelei is a collection that finds it's inspiration more in the fashion world, specifically in the fabric of lace.

I really wanted to show that you can get inspired by fashion, by a simple piece of fabric and create such a timeless jewelry that has the same feel. It seems light and nice, like a piece of fabric, and feminine, and when you wear anything you feel like a princess.

If you look at fabric and specifically the lace, there are always flowers. It’s very intricate. Also, I think lace is the most feminine fabric that you can find, the most romantic. It’s timeless, it’s sexy. It looks fragile but it's strong.

My challenge in a way was to make sure the Hearts On Fire diamond always perform. So I had to really simplify everything and just look at some lace detail like the scalloped edge. That edge is really what gives the collection a signature look. Whatever my inspiration is, I always have to keep in mind who we are and what we are aiming to.