Our Company

Before diving into our story, you have to start at the very beginning and understand how diamonds become the ultimate recognition – a billion years before Hearts On Fire even existed.  Watch this amazing 90-second animation to learn more.

From there our story truly begins…

Founded in 1996 by Glenn and Susan Rothman, Hearts On Fire became the world's first branded diamond, the only diamond in the entire world whose diamond is deemed perfectly cut every single time. Hearts On Fire diamonds have a brilliant difference that you can actually see, a perfection seen nowhere else in the world. It began with the discovery of an unusually cut diamond in Belgium that displayed an amazing hearts and Fireburst® pattern created by its perfectly symmetrical cut. Viewing this spectacular diamond was life-changing for Mr. Rothman and “wow” was the only word that came to his mind. He brought this knowledge and experience home to the U.S. with him and as the pioneer he is, began his goal to change the entire diamond industry. Within months, the Hearts On Fire Brand was born and the diamond renowned as The World's Most Perfectly Cut Diamond® was officially created.

Today, Hearts On Fire has rapidly evolved into the highest standard of diamond cutting perfection, a standard that all others strive to live up to.

But, why are we so different? Why are we so perfect? This amazing short film says it best.

Because, we craft every one of our diamonds by hand…starting with a selection of less than one tenth of one percent of the world’s rough diamonds. We then entrust them to less than 400 master craftsmen in the world who use a diamond cutting formula that is unknown to any other diamond brand in the world. And we cut and polish at 100x magnification – 10x the industry standard – to ensure our sparkling perfection each and every time.

But what makes us really special is that we are about more than just diamonds. We're about romance and passion, love and emotion. We're about creating perfect moments – those “wow” feelings you get when you experience the phenomenon of light of a Hearts On Fire.

This is why Hearts On Fire has become the world's most trusted diamond brand. This is why Hearts On Fire is The World's Most Perfectly Cut Diamond, offering you a value in your diamond that can't be matched.

Today, Hearts On Fire is sold in 550 retail stores in 34 countries around the world, including 14 Hearts On Fire stores, as well as on HeartsOnFire.com and authorized HOF retailer websites. It has become the standard of perfection when proposing marriage or recognizing any perfect moment in your life.