Why Should I Buy The World's Most Perfectly Cut Diamond®?
Surprising to most people, cut is actually the most important "C," as this is what most affects the beauty and brilliance (what you see) of the diamond. Shockingly, if two diamonds have the same color, clarity, and carat weight, the cut will still affect its beauty and value by 50% or more.
Cut is the only aspect of a diamond that man can control. However, even after hundreds of years of diamond cutting, Hearts On Fire is the only diamond brand in the industry that has perfectly evolved the craft of diamond cutting with its proprietary crafting formula and technology - information unknown to any other individual.
All Hearts On Fire diamonds are hand-cut by master craftsmen using state-of-the-art techniques - with each facet polished and analyzed under 100x magnification - 10x traditional standards. Setting the standard for superlative physical symmetry, as light enters the diamond, it descends downward into the pavillion. A standard diamond with an inferior cut leaks light from the bottom and sides. Too deep or too shallow a cut, and the light that gives a diamond its brilliance is lost. However, because of its perfectly symmetrical cut and increased surface area, a Hearts On Fire diamond captures that light and reflects it from the top, creating maximum brilliance and fire. Especially when looking through the Proportion Scope®, you can visually confirm that all facets have the perfect shape, size and contrast to create a diamond with maximum sparkle.