I Have Found Cheaper Diamonds. Why?
Gem diamonds are evaluated the same way all over the world as ethical guidelines of evaluation require that each individual diamond be graded as if it were cut as a round brilliant to state-of-the-art standards. Color, clarity, cut and carat weight are all rarity factors that affect the price of any diamond. However, cut affects the final value by as much as 50%.
When you purchase a Hearts On Fire diamond, you are buying The World's Most Perfectly Cut Diamond®. Why? Because we use a minuscule fraction (less than one tenth of one percent) of the world's most transparent and knot-free crystals, resulting in the maximum amount of light captured, scintillated, and reflected in a diamond. Our master craftsmen then cut and polish at 100x magnification, while the rest of the industry only operates at 10x magnification. Finally, to achieve maximum results in our perfect cut every single time - resulting in perfect symmetry, perfect proportions, perfect polish, and perfect alignment that displays incomparable sparkle and brilliance - we use a proprietary diamond-cutting formula that is a secret to the entire industry.
These elite quality diamonds are why Hearts On Fire is the ONLY diamond brand in the entire world that can make this exclusive statement of perfection. Simply put, a Hearts On Fire diamond is more valuable than any other diamond. A Hearts On Fire diamond sparkles more than any other diamond.